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logo of Cultural Research and Analysis Inc.
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CRAstudio.com

Cultural Research & Analysis, Inc.

International Design and Ethnographic Research
Strategic Consulting

Offices in New York and Addis Ababa

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P.Sunderland portrait
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We are an international network of anthropologists and qualitative researchers. Our favorite projects are open-ended ones that allow for surprises in findings and new directions for business, whether in NY, Addis, Amsterdam, Bangkok, or Berlin …

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picture of an anthropologist with backpack
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Author on the American Anthropological Association’s Blog. In 2015 the #1 blog post on

(Also see addendum: photos and videos paying tribute to those who lost their lives at Charleston’s Emanuel AME church)

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bookcover of handbook of Anthropolgy in Business
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See our 2014 edited collection, Handbook of Anthropology in Business, and our 2007 book Doing Anthropology in Consumer Research.
We’re thrilled that both were selected by the American Library Association as Choice Outstanding Title winners.

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two anthropologists on Brooklyn bridge
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strangebrew poster

Meanings are always contextually defined. In Addis these are local and “foreign” eggs.

Conducting semiotic analysis, the analysis of meanings, is one of our favorite endeavors.

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mannequins on display
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EPIC is one of the premier professional organizations for ethnographers in and of business.
Patti frequently contributes to the EPIC blog.

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M-on-caterpillar
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We construct each research project uniquely and from scratch. Sometimes it is ethnography, sometimes semiotics, sometimes focus groups (online or off), sometimes workshops, sometimes expert interviews, sometimes a unique mix, but always in conversation with you.

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three-on-motorbike with anthropologist
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Our anthropologists are embedded in the local culture as well as popular culture.
Robert Moïse, an excellent researcher based in Cameroon, is also an incredible dancer. Watch him on Video, (at 2:47 & 3:54):

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thai ethnography project group
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Here at work doing research in Bangkok, a favorite place.

The surprise in Bangkok was not the cutting of the lotion container to get at lotion at the bottom, but the taping to assure the bottle still looked good and that what remained stayed clean.

Brazil is another favorite place to work: